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Location Hamburg
Location Type On-site
Employment Type Full-time
Department Marketing & Growth
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The role
You are Patterno's first dedicated marketing hire. You own growth and paid acquisition end to end — from the first impression to the booked demo. We already punch well above our weight on SEO and GEO, with strong scores and a proven strategy. Your job is to make that even better, and to build the paid and experimentation engine around it that turns visibility into predictable, measurable pipeline.
This is not a "manage the agency" seat. You're hands-on in the ad accounts, the analytics, the landing pages, and the creative. You build the playbook, run the experiments, and own the number.
What you'll do
- Push our SEO and GEO further — we already rank and get cited, your job is to extend that lead and stay ahead as AI search evolves
- Own paid acquisition across Google, LinkedIn, and Meta — from setting up campaigns and targeting to budget allocation and daily optimization
- Run a continuous loop of growth experiments: form a hypothesis, ship it, read the data, double down or kill it
- A/B test landing pages relentlessly and hunt for the messaging that actually converts
- Own the creative pipeline — brief and organize photo/video shoots, produce the assets your campaigns need, and keep the brand sharp
- Own marketing analytics and reporting end to end: attribution, CAC, pipeline contribution, and the dashboards that tell us what's working and where the next euro should go
- Feed every signal back to the founding team — what messaging lands, which channels and verticals respond, where to lean in
What you bring
- Hands-on experience running paid B2B campaigns across Google, LinkedIn, and/or Meta, with real budget and accountability for results — ideally in B2B SaaS
- A real growth-experimentation mindset — you've run structured tests, not just one-off campaigns
- You live in the numbers: you can build the attribution model and read it, not just admire someone else's dashboard
- Solid grasp of SEO and GEO, and the instinct to keep improving an already-strong position
- Full-funnel instinct: you think about the landing page, the messaging, and the demo, not just the click
- Comfortable directing creative — you can brief a shoot and judge what makes a good ad