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Location Hamburg
Location Type On-site
Employment Type Full-time
Department Marketing
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The role
You are Patterno's first dedicated marketing hire. You own growth and paid acquisition end to end, from the first impression to the booked demo. We already punch well above our weight on SEO and GEO, with strong scores and a proven strategy. Your job is to make that even better and to build the paid and experimentation engine around it that turns visibility into predictable, measurable pipeline.
This is not a "manage the agency" seat. You're hands-on in the ad accounts, the analytics, the landing pages, and the creative. You build the playbook, run the experiments, and own the number.
What you'll do
- Push our SEO and GEO further. We already rank and get cited; your job is to extend that lead and stay ahead as AI search evolves.
- Own paid acquisition across Google, LinkedIn, and Meta, from setting up campaigns and targeting to budget allocation and daily optimization.
- Run a continuous loop of growth experiments: form a hypothesis, ship it, read the data, and either double down or kill it.
- A/B test landing pages relentlessly and hunt for the messaging that actually converts.
- Own the creative pipeline: brief and organize photo/video shoots, produce the assets your campaigns need, and keep the brand sharp.
- Own marketing analytics and reporting end to end: attribution, CAC, pipeline contribution, and the dashboards that tell us what's working and where the next euro should go.
- Feed every signal back to the founding team: what messaging lands, which channels and verticals respond, and where to lean in.
What you bring
- Hands-on experience running paid B2B campaigns across Google, LinkedIn, and/or Meta, with real budget and accountability for results, ideally in B2B SaaS.
- A real growth-experimentation mindset. You've run structured tests, not just one-off campaigns.
- You live in the numbers: you can build the attribution model and read it, not just admire someone else's dashboard.
- A great understanding of SEO and GEO, and the instinct to keep improving an already strong position.
- Full-funnel instinct: you think about the landing page, the messaging, and the demo, not just the click.
- Comfortable directing creative: you can brief a shoot and judge what makes a good ad.